Corona has overwhelmed and changed lives and livelihood of billions around the world. For example how we socialise, have family time, our mental health, how we work, mostly everything adjusting to a different way of life. Lots of professions have had to rethink what the patient needs are and customer care. The patient journey has had to be revisited with satisfaction metrics. Conforming to new measures and put in place more acute procedures and safety policies.
Patients interactions with dentists have changed dramatically with the virus. Behaviours are settling into a new normal, as people everywhere learn to live with the reality of Corona. In addition, people are living differently, buying differently, and in many ways, thinking differently. For instance, retailers are closing doors. Similarly, consumers across the globe are looking at products and brands through a new lens. Online shopping, Zoom meetings, e-consultations all in the safety of your home.
Video is a great way for patients with fear and anxiety, giving reassurance that they are going to be safe coming into your practice. You can do this through your website or social media.
We have put in place some ways of communicating the message about Corona
Have a Corona Page or Pop-up
A Dedicated page or pop-up dedicated to regular updates surrounding Corona. This can help patients check regularly to reassure you are up to date with safety procedures available on that page along with other helpful resources.
Use simple graphics on your website and social media
Having your new safety process displayed with clean visuals helps make the new information easier to digest and understand for everyone
Social Media
With social media being one of the most dramatically used platforms for information. The influencer analysed a 76 percent increase in daily accumulated likes on Instagram #ad posts.
Social media platforms are amongst the most widely used sources of information in the world. Above all, spreading information to your patients giving them updates using this is vital to spread the word to all your patients.
Blog About It
If you blog regularly, your patients are likely to rely on your blog posts as a source of useful information. For instance, updating them with Corona, safety procedures, and tips for looking after their mental and physical health. Keep it exciting and catch the viewers attention, and want them to visit your blogs regularly.
Videos
One of the best ways is to actually show your patients the new procedures to give them peace of mind. Therefore you're letting them know what to expect and how to act upon visiting your practice. Prepare your patients for their next appointment with a ‘real life’ example of what to expect.
Feedback Forms Online
By using customer feedback and surveys at every point in your journey (that means getting in touch with customers who have jumped ship too). You can identify your strongest points and use them in your marketing. In addition this will widen your customer base and build on the loyalty you’ve already achieved. Don’t underestimate your ability and your need to plan and think about things differently!
Website Corona Ready?
Now is a great time to update, refresh or get a new website. Having the latest trends and images to give that great patient experience!
NHS App for your practice
Having the QR Code for patients to check in enables you to keep your staff and patients, and your business safe. Above all, it enhances your message to your patients that you take their safety seriously.
For more help with communicating the change in your practice to patients and more reopening resources, contact dental marketing expert
