Dental Marketing Expert

Cookie Policy

Last updated: March 2026

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to the website owners.

How We Use Cookies

Our website (dentalmarketingexpert.co.uk) uses cookies for the following purposes:

Essential Cookies

These cookies are necessary for the website to function properly. They do not collect any personally identifiable information.

CookieProviderPurposeDuration
__vercel_live_tokenVercelRequired for website hosting and deploymentSession
Cookie consentOur siteRemembers your cookie consent preferences12 months

Analytics Cookies

We use Google Analytics 4 (GA4) to understand how visitors use our website. This helps us improve the user experience and our content. GA4 uses the following cookies:

CookieProviderPurposeDuration
_gaGoogle AnalyticsDistinguishes unique users by assigning a randomly generated number as a client identifier2 years
_ga_[ID]Google AnalyticsUsed by GA4 to maintain session state2 years

Google Analytics collects data such as: pages visited, time spent on pages, how you arrived at our site (e.g. search engine, direct link), your general geographic location (city level), device type and browser. This data is aggregated and anonymised; we cannot identify you personally from analytics data.

Google's privacy policy: https://policies.google.com/privacy

Advertising Cookies

We use Google Ads to advertise our services. When you visit our site, Google Ads cookies may be set to measure the effectiveness of our advertising campaigns and to enable remarketing (showing you our ads on other websites).

CookieProviderPurposeDuration
_gcl_auGoogle AdsUsed to store and track conversions90 days
_gcl_awGoogle AdsStores click information from Google Ads90 days
_gac_[ID]Google AdsContains campaign-related information for the user90 days
IDEGoogle (DoubleClick)Used for remarketing, serving relevant ads13 months
NIDGoogleStores user preferences and information for Google ads6 months

These cookies allow Google to: track whether you completed an action after clicking one of our ads (e.g. submitting a contact form), show you relevant ads on other websites based on your visit to our site, and measure the performance of our advertising campaigns.

Google's advertising privacy policy: https://policies.google.com/technologies/ads

Embedded Content Cookies

Our website embeds content from third-party services. These services may set their own cookies:

Vimeo; We embed videos from Vimeo on our Dental Videos page. Vimeo may set cookies to track video interactions and provide analytics to us. Vimeo's privacy policy: https://vimeo.com/privacy

Google Maps; We embed a Google Map on our Contact page. Google may set cookies related to the map interaction. Google's privacy policy applies.

Managing Your Cookie Preferences

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies.

You can also control cookies through your browser settings. Most browsers allow you to:

  • View what cookies are stored and delete them individually
  • Block third-party cookies
  • Block all cookies from specific sites
  • Block all cookies from being set
  • Delete all cookies when you close your browser

Please note that blocking certain cookies may impact the functionality of our website.

Browser-specific instructions:

  • Chrome: Settings → Privacy and Security → Cookies and other site data
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Edge: Settings → Cookies and site permissions

Google Ads Opt-Out

You can opt out of personalised advertising from Google by visiting: https://adssettings.google.com

You can also opt out of third-party cookies used for advertising by visiting: https://optout.aboutads.info

Google Analytics Opt-Out

You can prevent Google Analytics from collecting your data by installing the Google Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for regulatory reasons. Any changes will be posted on this page with an updated “last updated” date.

Contact Us

If you have any questions about our use of cookies, please contact us:

Email: hello@dentalme.co.uk
Phone: 01767 626 398
Address: 1 Waterside, Station Road, Harpenden, AL5 4US