You have been running your dental website for a long time now. Maybe you aren't getting as many views or new patients that you would like to get, and it's just not enough anymore. "When is the best time to change my dental website?" It is a question we hear all of the time from our clients. There are quite a few factors to consider when making this decision.
The answer depends on a lot of factors, including the amount of traffic going to your website and how often you want to update the content. It's a good idea to at least do a major overhaul of your website once a year. In between those times, it's still important to update your content and make minor changes to the layout as needed.
If you have been making updates regularly, then you can probably wait longer. On the other hand, if your website is looking outdated or out-of-date, you may need to put some more work into it sooner rather than later.
You think how many times we view a website in a week! You will want to make sure it is memorable. The estimated number of different websites visited by internet users in breadth of usage categories in the United Kingdom (UK) , 21 percent of broad internet users reported visiting more than 20 different websites in a typical week.
Here are a few signs that it may be time for a redesign:
Regular Traffic going to your Dental Website
You have been making updates, but traffic has been going down over time . If people have been going to your website less often or spending less time there, then you will probably need to start over from scratch with a brand new website. With a new design and keywords.
Responsive design – Your site has to be mobile-friendly for this day and age. People are looking up businesses on their smartphones all the time, so your site needs to look good on all devices. It's not just about designing for smartphones, but also for tablets. Your dental website needs to adapt to whatever device your potential patients are using.
The Design
The layout of the page is clunky or confusing . Are there too many columns on the page? Are images too big or too small? If things aren't lining up right or if someone has to think about what they're doing just to navigate around the site, then this is an indication that things need to change sooner rather than later.
The Keywords
You aren't showing up for your dental industry keywords . If you are trying to rank for dental terms, but you aren't seeing results even after adding multiple pages of content, then it may be time to take a closer look at the words that people are using. Have they changed or do your web pages need an overhaul?
Loading up your Dental Website
How long does the site take to load up is it longer than 3 seconds? It might be time to move to a new dental website. If you want people to use your site as a reference, then they should be able to access information quickly and easily. If it takes too long, and you have all of the best dental industry keywords on it and it takes ages to load up- this needs to be addressed.
New Opportunities with Dental Website Technologies
There is an explosion of new tools out there to use, and let's face it who doesn't love any new tech that comes out and are always interested to see how good it is - this is no different to a website when you click onto a site that looks quirky or has the latest tech on it. It looks good and it makes it easier for the viewer. This is an important factor that could help grow your business or improve your patient experience. It could have new version of the software that powers your website, and it has new features that will help improve user experience (UX). Keeping up with increased functionality to better serve your patients (payments, booking, scheduling). Isn't everyone using this!. It's keeping up with the fast pace we live in which is everchanging and staying one step ahead.
Content
When it comes to your dental website, you can't just leave it as-is. You need to keep it fresh and relevant to your practice. Today's online environment is extremely competitive. If your dental website has not been redesigned in the past two years, then you're missing out on new opportunities to attract patients!
There are many things that go into a good dental website design. Here are some of them:
Design – Your site needs great visual content, but the images have to be professional and high quality. You need images that are going to lure visitors in, but also tell them about what they can expect from you as a provider.
Content – The text on your site needs to be crisp and clear. This is an area where too many practices fail miserably. If people don't know who you are or what you do within 10 seconds of landing on your site, they'll leave without ever looking back!
Summarise
So when we look at our website and realise it needs to be replaced with a more modern up to date site, which you will benefit from with new patients and what else? When it comes to creating or redesigning a website, there are a number of things that dentists hope to achieve. Some want to improve search engine rankings while others want to increase traffic, and many want to encourage new patients and conversions. There're a variety of reasons a dental practice may need a new website, but the most important is the most basic: to establish a web presence for dental practice. Regardless of your goals, you will have a greater chance of success with a professional design that is functional and effective.
What dental professionals need to know
* How dental practices can benefit from an updated website
* Talk to the right company who knows about dental marketing
*Take into consideration what you want to get across to your patients and implement that
Fortunately, there are many dental practitioners who change their dental websites regularly. They recognise that keeping the site current is essential for providing information about the practice and inviting those new patients in.
In the online world, change can be a good thing. With dental websites, it is the chance to keep your dental practice current and fresh. But you need to make sure you get it right with the marketing company that designs dental websites.
If you are looking for a marketing company to design your dental website, you need to make sure that they have an excellent understanding of dental marketing. They need to know how to rank dental websites on the first page of the search engines.
There are many companies that can design a dental website, but if they don't understand it is not just about the design of the site, you will be wasting your time and money.
If you would like some ideas and expert advice call our amazing team on 01767 626 398.
