Social Media For Your Dental Practice
First of all can I dispel one myth that many social media guru's promote when it comes to social media for your dental practice!
Unless you are very lucky or happen to say the right thing at the right time, social media will not drive thousands of new patients to you! So why should you use social media for dental practice?
32 million people in the UK use Facebook. That's half the population and according to the latest statistics most of them spend around 30 minutes per day on Facebook which means that half of your patients are on this platform alone for a good portion of the day.
In addition to Facebook 15 million people use Twitter and 14 million use Instagram. So it's as simple as this you just have to be there you need social media for your dental practice.
There is no magic formula to marketing its as simple as this. The more people that know about you, the more people will use your services
Utilising social media for your dental practice is just another way to put yourself on the map. It gives you a chance to tell people what you do. It gives you the opportunity to engage with your patients and potential patients and yes it may well get you new patients too.
So just what are the do's and don'ts when it comes to social media for your dental practice?
Do's and Don'ts
Firstly don't post adverts. This is the biggest turn off for social media users. If you want to advertise use Facebook's advertising platform which is excellent and everyone knows it's an advert.
Secondly don't continually nag your readers about dental hygiene. Or what to eat and not eat. People don't like being lectured to, whether or not its in their best interest.
Your posts should be engaging, funny, always have images and should not always be about dentistry.
Don't keep the same theme, mix it about. Have different photographs on every post. Just think about what you share with your friends and relatives when you see an interesting post.
Remember social media for your dental practice is all about being social.
Ideally post as often as possible. Our social media service posts for you five days per week, which is a good number.
Always respond when someone asks a question on your social media platform.
I'm often asked this question "how can I stop people leaving negative reviews on my Facebook page"? The simple answer is you can't, but if you are really concerned about this you can turn off the review section of your Facebook page.
Search Engine Optimisation
One of the biggest and least known reasons for using social media for your dental practice is to boost your website's ranking. You should always put a link to your website on every post you create. Google will pick up on this and normally moves your website up the rankings the more social media links you have.
We post for you five days per week. If you would like to know more about our social media service, call me on 01767 626 398. Visit our website at Dentalmarketingexpert.co.uk. You can visit our Facebook or Twitter pages too. Or you can email me at firstname.lastname@example.org