If you want to be at the top of the page on Google search there is only one way to achieve this and that is with Google Adwords. Not using Google Adwords is no longer an option if you really want to have a constant stream of new patients.
On most searches now, the top 3-5 listings are all paid for search, this means that someone is paying Google to be there, but getting to the top isn’t just about who pays the most money, far from it.
If you don’t know what you are doing with Google Adwords you can spend thousands of pounds on unnecessary advertising with little or no results. On the other hand if you are an expert you can almost guarantee a flow of new patients 24/7.
Google ads are now 50% bigger than they were less than a year ago, which means that you get much more space to say what you want to say, but you have to know what headlines to use and what text to use.