How To Market Your Dental Practice
Essentially when you market your dental practice it is no different to marketing any other type of business. The most important thing you need to do is implement it rather than thinking about it.
There are many ways to market your dental practice, you can obviously take a TV or radio advert or a newspaper advertisement. However these are all expensive and in my opinion you would be better spending your money on other areas.
The first thing you need when you want to market your dental practice is a website. As I have mentioned previously this need to be mobile optimised see previous article.
But having a great mobile optimised website is only the start. You have to get traffic to it, so how do you do this and successfully market your dental practice?
60% of all web traffic will come to your website via a mobile phone (not a desktop). This means that you have to be at the top of Google search. The best and quickest way to do this is to pay Google to get you there. This is called Google Adwords.
Google Adwords is a pay per click advertising medium this means that you only pay when someone clicks on your advert and comes to your website. It is the most targeted way you can market your dental practice bar none.
However Google Adwords is not the easiest piece of technology to master when you are trying to market your dental practice. You can spend a huge amount of money for no gain if you don't get this right, so be careful.
Search Engine Optimisation
I would also recommend Search Engine Optimisation, this is where you manipulate Google to move your website up the organic listings (the free ones). But I need to remind you again that most people will find you on a mobile phone. Most people don't go beyond the first page on a search on a mobile and these places are all taken by Google Adwords..
So even if you do a great job getting your website onto the first page of Google using SEO, people might still not find you. However I would still advise you to use search engine optimisation. Its better to be on page one than page two.
Social media has a large part to play when you market your dental practice too, but I will write an article next week on how you can use social media to do this for you.
If you would like to know more about how to market your dental practice. And increase your patient numbers and profits. Call me on 01767 626 398. Email me at firstname.lastname@example.org. Visit my website at www.dentalmarketingexpert.co.uk. Go to our Facebook or Twitter pages.