Dentist Website Design What To Avoid
It's fair to say that most dentist website design is very similar. You have the logo at the top usually followed by a slider underneath. This is the pictures that change.
There may be some photographs below this which are either about the practice or about some of the treatments you offer. But effectively they all look very similar.
this is why most dentist website design doesn't work. When was the last time you tested your website to see if it worked or not?
When was the last time you did some split testing on your landing pages?
Have you any idea what improves the click through rate on your dental website design? If the answer is yes you are probably one of less than one percent of dentists who do this.
Quite frankly the sliding photographs are a complete waste of time. Simply because the average visitor will come to your website via a mobile phone. They will stay for around five seconds and then leave so what is the point?
I have just lost a battle with one of my customers who wants a slider on the home page with his different offers and he simply doesn't get why they don't work.
If you are going to put anything at the top of your home page when you do your dentist website design put a video there, ideally with a headline.
We have done a huge amount of testing and I can assure you that this dentist website design is what works best, not a slider.
You also need to ensure that people can simply tap on their phone at any place on the website and call you. The problem with most dentist websites is they don't have this facility.
95% of websites are build by website developers not marketers and this is the issue. We on the other hand are a marketing company first and a web designer second. Our whole aim is to get you more patients not win design awards.
If you would like more information about good dentist website design. Call me on 01767 626 398. Email me at firstname.lastname@example.org. Visit my website at www.dentalmarketingexpert.co.uk. Visit my Facebook or Twitter pages.