Dentist Marketing How To Make It Work For You
Dentist Marketing in the United Kingdom is now highly competitive. In order to succeed you need to be on the top of your game. Or you have to find a dental marketing agency that knows how to maximise your return on investment.
Your website is the centre of your dentist marketing world. You need to get this right before you embark on any other forms of digital dentist marketing.
The most important parts of your dental website is the headline that people first see. It is crucial for dentist marketing to have this present.
Just think what you look for when you are surfing the web. If you search for "dentist in your area". You should expect to see something that makes you want to visit that practice.
The biggest mistake that the majority of dentists make is to be lead by the website developer. They usually advocate a sliding graphic at the top of the home page. this is the worst thing you can do. It means little or nothing to the visitor of the site.
Think about when you first look at a newspaper or magazine. You look for the headline, dentist marketing is no different. Your website needs to reflect this.
The second most important element of your website is video. Again most dentists are lulled into putting a promotional video from one of their suppliers on the site e.g. Invisalign or someone. Whilst there is nothing wrong with these videos they say nothing about the practice.
Good dentist marketing sells the benefits of the practice not the brand names of your suppliers. Many dentist websites have links to their suppliers websites, this is marketing suicide.
You've spent a great deal of time and money building a website and then getting traffic to it and what do you do? You send them to someone else's website. This is dentist marketing in reverse.
These are just two tips for getting your dentist marketing strategy right, there are many more.
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