Landing Pages For Your Website
Before we go any further I better explain just what a landing page actually is.
A landing page is where you send someone to a specific page on your website to inform them of a promotion you are running or a service you are offering, something like this Landing Page.
Usually a landing page has no tabs across the top of the page. This means that the person can't go anywhere else and has two options (1) they respond to you or (2) they leave.
Why use a landing page
Study after study have shown that the fewer choices you give people when they come to your website, the more likely they are to respond to you, this is why we use landing pages.
They are also incredibly useful for letting you know how your Google Adwords, Facebook or email advertising campaign is doing. Because the only way that people can find these pages on your site is if you send them there.
Landing pages are effectively hidden within your website. So you set up a Google Adwords campaign for let's say dental implants. Instead of sending people to your home page you send them to the landing page.
When someone calls the practice for the service in question, you know that they have called as a result of the Google advert. This is a great help when you are trying to see how your return on investment is going.
I've said before that most people will come to your website on a mobile phone, not on a desktop computer (now in the region of 70%+). If people don't get what they want to see immediately on a mobile phone they leave.
So you make your ads work in conjunction with your landing page. This is how the process works.
- They type a keyword into Google e.g. dentist in (your area).
- Google shows your advert to them
- They click on the advert and arrive at your landing page
- Your landing page should have some sort of offer on it to encourage them to call you or contact you.
Using landing pages effectively can increase your conversion rate on Google by a factor of 200% as opposed to just sending them to your home page.
If you would like more information on how landing pages could work for you. Call me on 01767 626 398. Email me at firstname.lastname@example.org. Visit my website at www.dentalmarketingexpert.co.uk. Go to my Facebook page. Try my Twitter page.