5 Big Website Mistakes
Here are the five biggest website mistakes that most dental practices make.
Website Mistake One
A Website with pictures or graphics at the top of your home page
I've talked a lot in the past about the 8 second rule, this is when someone lands on your website and if you don't get their attention within the first eight seconds they will leave.
Simply having a photograph or graphic and worse still those photographs that slide in and out are the worst thing you can have on your home page and just about every dental practice has them, this is my number one of website mistakes. They do not work in fact they work against you. If you have them on your site get rid of them.
Website Mistake Two
Your website is not on page one of Google
If your website isn't on page one of Google then you may as well not exist at all, this is true on desktop devices but even more so with mobile. People simply do not go beyond the first page on a mobile device.
In order to get your website onto page one of Google you have to employ search engine optimisation.
Search engine optimisation can take many forms, but you have to employ some, or ideally all of them to ensure that your site is visible to the world. Most dental practices simply have a website built, publish it and leave it. Just think about this, if you were setting up a new practice would you rather it be prominent on the high street or hidden in some back street, this is number two of the five big website mistakes.
Website Mistake Three
Lack of online video - or video that isn't right
As I said in the first section, most practices have a large photograph at the top of their home page which is top of the list in website mistakes. But one of the best things you can do is put video prominently on your home page.
This should start to play automatically, it should not be more than two minutes long and should get your message across as quickly as possible. here is an example of what good video should be like click here to view video. Having good video like this on your home page will engage with visitors and keep them on your site.
Bad video are those artistic type that move around the practice, or worse still you put a video from one of your suppliers on your site e.g. Invisalign or Inman Aligners. There is nothing wrong with these products, but if you are going to put video on your website, make sure it is one of your own.
Website Mistake Four
Non Mobile Friendly Website
This one is huge in the list of website mistakes and one you all probably know about too. What you probably don't realise is that 60-70% of all website traffic now comes from mobile devices.
There are two massive reasons your website should be mobile friendly.
- You'll lose 60% of your potential patients because they simply won't look at your site on a mobile device, this is because they can't navigate around it correctly. They'll just leave.
- Google will remove your site from search so they won't be able to find you anyway, so why have a website at all?
Of all the website mistakes in this article this is probably the most serious.
Website Mistake Five
Giving responsibility for your online marketing to a website designer
This one is quite controversial I know but I still put this in my list of website mistakes. There is nothing wrong with website designers, they are some of the nicest people you would choose to meet, but they are called website designers because they design websites!
What they don't do is market your practice, they don't get traffic to your site, they don't ensure that the site converts visitors into paying patients, this is done by marketeers (someone like me).
We develop websites that get patients into your practice, we don't try and win design awards. Having a website built is just the start of the process, you then have to ensure that your get traffic to it and convert that traffic into patients, this is what Dental Marketing Expert does for you.
If you would like to know how we can not only build you a website that works but also attract new patients to your practice and encourage the patients you have to spend more with you, call us on 01767 626 398 or email me at email@example.com or visit the website at www.dentalmarketingexpert.co.uk or visit our Facebook or Twitter pages.