Dental Website Development What You Need To Know

Posted on by Neil Sanderson

Dentist Website Design What To Avoid

dentist website designIt's fair to say that most dentist website design is very similar. You have the logo at the top usually followed by a slider underneath. This is the pictures that change.

There may be some photographs below this which are either about the practice or about some of the treatments you offer. But effectively they all look very similar.

this is why most dentist website design doesn't work. When was the last time you tested your website to see if it worked or not?

When was the last time you did some split testing on your landing pages?

Have you any idea what improves the click through rate on your dental website design? If the answer is yes you are probably one of less than one percent of dentists who do this.

Quite frankly the sliding photographs are a complete waste of time. Simply because the average visitor will come to your website via a mobile phone. They will stay for around five seconds and then leave so what is the point?

My Customers

I have just lost a battle with one of my customers who wants a slider on the home page with his different offers and he simply doesn't get why they don't work.

If you are going to put anything at the top of your home page when you do your dentist website design put a video there, ideally with a headline.

We have done a huge amount of testing and I can assure you that this dentist website design is what works best, not a slider.

You also need to ensure that people can simply tap on their phone at any place on the website and call you. The problem with most dentist websites is they don't have this facility.

95% of websites are build by website developers not marketers and this is the issue. We on the other hand are a marketing company first and a web designer second. Our whole aim is to get you more patients not win design awards.

If you would like more information about good dentist website design. Call me on 01767 626 398. Email me at sales@dentalmarketingexpert.co.uk. Visit my website at www.dentalmarketingexpert.co.uk. Visit my Facebook or Twitter pages.

Posted on by Neil Sanderson

Dentist Websites

dentist websitesDentist Websites are they any different to any other website?

As you would expect basically the answer is no. unless you are looking at e-commerce website where businesses are selling directly from the site as most (if not all) dentist websites don't have this facility.

The main difference with dentist websites is that they are regulated by the GDC which of course most websites aren't.

GDC Compliance

There are certain things you have to ensure compliance with dentist websites, they are as follows:

  1. The name and geographical address at which the dental services is established, together with the contact details of the dental service is including email address and telephone number.
  2. Details of the individual's professional qualifications and the country from which the qualification is derived.
  3. Individual GCD registration numbers.
  4. A link to the GDC website.
  5. Details of the practice's complaints procedure and information of who patients may contact if they are not satisfied with the response.
  6. The date the website was last updated

The General Dental Council updated their guidelines back in 2012 which brought their standards into line with European guidance. This ensured that advertising by dentists is clear and never misleading to the public.

Other than that dentist websites are pretty much the same as any other website.

Just make sure that your dentist website is mobile responsive (not to be confused with mobile friendly). To do this ensure that you can be contacted easily by someone from a mobile phone.

Make sure you have some relevant video on the site. Especially the treatment pages where you want prospective patients to spend more time and contact you from.

You also should have some specific landing pages with special offers to encourage people to contact you too.

If you would like more information about dentist websites. Call me on 01767 626 398. Email me at sales@dentalmarketingexpert.co.uk. Visit my website at www.dentalmarketingexpert.co.uk. Go to my Facebook and Twitter pages

 

Posted on by Neil Sanderson

Dental Website Development

dental website developmentDental website development isn't about how the website looks. That part of the profession is more for the client e.g. the dentist than the patient who will be visiting it.

It's not about design it is about how many patients we can attract to the practice. Did you know that the design of the dental website is only 20% of the effectiveness of the site. Yet most people put 90% of their effort into this part of dental website development.

The biggest item you need to consider when thinking about dental website development is. Is it mobile responsive (not to be confused with mobile ready).

Mobile Websites

You have to make your dental website as easy for someone to contact you by phone as possible as 60-70% of all the people  who will visit your website will do so via a mobile phone.

When we start building a website, we start with the mobile and think about the desktop second. As this is where the traffic will come from.

After your website has been made mobile responsive you then think about the headlines. After mobile responsiveness headlines are what dental website development is about. Because you have just seven seconds to get and keep your audiences attention.

After the headlines we then think about video. Dental website development has to have video on the site. And don't just put a video from one of your suppliers it has to be about you.

You need animated video. The best dental website development video to have on your site is an animated video. Better known as a scribble or explainer video an these are the video's we use. Have a look at my website www.dentalmarketingexpert.co.uk and you'll see what I mean.

If you would like to know more about dental website development and how we can help you. Call me today on 01767 626 398. Email me at sales@dentalmarketingexpert.co.uk. visit my website at www.dentalmarketingexpert.co.uk. Go to my Facebook and Twitter pages.