Dental Marketing Agency How Do you Choose

Posted on by Neil Sanderson

GDPR For Dentists - Marketing Your Practice

GDPR for dentistsThere has been a lot of panic over the last few weeks about GDPR for dentists. You will no doubt have been bombarded with emails asking you to "opt in" again in order for them to continue to communicate with you.

At Dental Marketing Expert, we have also been inundated with requests for information about the new GDPR regulations and how it affects you and your business.

I have done a great deal of research on the subject over the last few months and whilst GDPR is the biggest shake up of how data is managed, it is not anywhere as draconian as everyone seems to think.

GDPR for dentists and indeed the general public  is bringing some common sense to the area of privacy and how data held about you is managed. This is not before time and should be welcomed by the vast majority of companies that hold data on you.

In this blog I'm not going to cover how your store your patients data in this article as (a) I am not an expert and (b) your practice management system supplier should be helping you with this.

We will instead concentrating on the marketing side of things and what it means for you when you communicate with your patients and prospective patients.

Legitimate Interest

There are two areas of GDPR for dentists regarding communicating with customers/patients and prospective customers/patients, they are "consent" and "legitimate interest".

All the emails you have been receiving of late asking you to "opt-in" are about consent. If you ask someone to "opt-in" again and they don't you effectively can't contact them again.

The problem with this approach is that a large number of the emails you send people will never arrive. A large amount will go directly into their spam folder. Most of it will be ignored and by and large the only people who will reply to you will be those who don't want to hear from you again.

Taking this route is effectively commercial suicide and should be avoided.

"Legitimate Interest" is as it sounds. For instance if you have a list of patients it is reasonable for you to continue to communicate with them because they are your patients. Legitimate Interest is not only aimed at the recipient of the information but also the organisation sending the information out.

Equally if you have a contact form on your website that prospective patients fill in to contact you, it is in both yours and their legitimate interest for you to contact them.

So in conclusion regarding GDPR for dentists. Do you need to contact all your patients and prospective patients and ask for their permission to contact them? The answer is no. So long as the information you send people is proportionate, reasonable and is in both yours and their legitimate interest.

Here are some links you can follow for more information.

DMA – The Legal Basis for Legitimate Interests

https://dma.org.uk/article/dma-insight-the-legal-base-for-legitimate-interests

DMA – The Legal Basis for Consent

https://dma.org.uk/article/dma-insight-the-legal-base-for-consent

ICO Guidance on consent

https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/lawful-basis-for-processing/consent/

ICO Guidance on legitimate interest

https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/lawful-basis-for-processing/legitimate-interests/

If you would like more information about GDPR and how it affects you as a dentist. Or information on building your dental practice. Call me on 01767 626 398. Email me at sales@dentalmarketingexpert.co.uk. Visit my website at www.dentalmarketingexpert.co.uk.

 

 

Posted on by Neil Sanderson

Dentist Marketing How To Make It Work For You

dentist marketingDentist Marketing in the United Kingdom is now highly competitive. In order to succeed you need to be on the top of your game. Or you have to find a dental marketing agency that knows how to maximise your return on investment.

Your website is the centre of your dentist marketing world. You need to get this right before you embark on any other forms of digital dentist marketing.

 

Headlines

The most important parts of your dental website is the headline that people first see. It is crucial for dentist marketing to have this present.

Just think what you look for when you are surfing the web. If you search for "dentist in your area". You should expect to see something that makes you want to visit that practice.

The biggest mistake that the majority of dentists make is to be lead by the website developer. They usually advocate a sliding graphic at the top of the home page. this is the worst thing you can do. It means little or nothing to the visitor of the site.

Think about when you first look at a newspaper or magazine. You look for the headline, dentist marketing is no different. Your website needs to reflect this.

Video

The second most important element of your website is video. Again most dentists are lulled into putting a promotional video from one of their suppliers on the site e.g. Invisalign or someone. Whilst there is nothing wrong with these videos they say nothing about the practice.

Good dentist marketing sells the benefits of the practice not the brand names of your suppliers. Many dentist websites have links to their suppliers websites, this is marketing suicide.

You've spent a great deal of time and money building a website and then getting traffic to it and what do you do? You send them to someone else's website. This is dentist marketing in reverse.

These are just two tips for getting your dentist marketing strategy right, there are many more.

For more information call me on 01767 626 398. Email me at sales@dentalmarketingexpert.co.uk. Visit my website www.dentalmarketingexpert.co.uk. Visit my Facebook page.

Posted on by Neil Sanderson

The Skill Needed For Dental Practice Marketing

dental practice marketingDental practice marketing is really no different to any other vertical industry marketing. However if you employ a marketing company that specialises in marketing dental practices at least they can talk the same language as you.

For instance Dental Marketing Expert is a dental practice marketing company exclusively. We know that when you say you want to advertise All On Four we don't have to ask you what that is. We just know.

Equally whatever type of straightening you offer, you don't have to explain to us what to do for your dental practice marketing.

Website design is one of the areas that this is most important. There are literally thousands of website design company's around the world who can build you a website. But how much time and effort do you want to devote to providing the correct content.

Dental Marketing Expert provides all the content for your website with the exception of your personal details and GDC numbers etc.

Which brings me onto another subject. Does your website developer actually know what being GDC compliant entails? Dental Marketing Expert does. All our sites are automatically GDC compliant.

Equally when providing your dental practice marketing to acquire new patients. We know which key words to use with Google Adwords and Search Engine Optimisation. Does a normal agency know which key words to use to attract new patients?

Facebook advertising is one of the most effective advertising mediums. But you need to know what ticks the boxes of the audience to attract new patients, does a traditional advertising agency know this? I would suggest not.

I have been working in and with the dental profession since 1993 and I have seen just about everything. So yes there is a difference when you are working on your dental practice marketing, look for experience.

If you are looking for help with your dental practice marketing call me on 01767 626 398. Visit my website at www.dentalmarketingexpert.co.uk. Email me at sales@dentalmarketingexpert.co.uk. Visit my Facebook and Twitter pages.

Posted on by Neil Sanderson

Dental Marketing Agency

dental marketing agencyIf you have lots of time on your hands and lots of patients too. You probably have no need for a dental marketing agency. However most dentists don't have this luxury.

So if you are like most other dentists and you don't have as many patients as you would like. And you also don't have any time, you really do need to contact a dental marketing agency.

Most marketing agencies cover a multitude of different industry types. As far as I know there are only around 4-5 companies offering dedicated dental marketing agency services.

So how do you go about choosing the right dental marketing agency for your dental practice?

The first thing you need to check out is. Are they really dedicated to the dental profession? Once you have ascertained that you need to check out how long they have been around.

It also depends on what type of dental marketing agency you are looking for. Are you looking for a large company with many employees or would you rather be one of a select group.

Dental Marketing Expert

Dental Marketing Expert fits into the second group. We deliberately keep the number of customers we have to a minimum basically because that's the way I run this business.

I have been in the dental profession for 25 years. I don't think there is anything I haven't seen when it comes to marketing dental practices.

Whatever your speciality I have seen it before and know what is the best medium for you.

Digital marketing is our speciality, for no other reason other than this is what gives you the best return on investment. Paper marking is expensive and usually scatter gun.

It also usually requires you to pay in advance e.g. newspapers or leaflet drops. With digital marketing it is usually the other way around. You don't pay until you have had a visitor to your website or Facebook page.

If you would like to know more about how you should choose a dental marketing agency. Call me on 01767 626 398. Email me at sales@dentalmarketingexpert.co.uk. Visit my website at www.dentalmarketingexpert.co.uk. Go to my Facebook and Twitter pages.