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Posted on by Neil Sanderson
Dentist Websites Getting Them To Work For You Just about every dentist I speak to when it comes to dentist websites get's it wrong. They are obsessed about how it looks and will it portray how my practice looks etc. etc. The reason this is all wrong is that unless you are running a pig sty of a practice, everyone will assume that you run a quality, clean, hygienic practice with the highest of standards. Dentist websites are there for one reason and that is to attract new patients. If you think that yours is different think again. So with this in mind you need to think about how you surf the web especially when you are on your mobile phone. Here's how most people look something up. They put in a key word something like Dentist in (your area) Then they wait for the results and then click on...

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Posted on by Neil Sanderson
Dental Website Design To Get You More Patients You may be surprised to know that the dental website design of your website is probably the least effective elements in getting new patients. Only 20% of the effectiveness of a website is down to dental website design. There are several reasons for this. Most dentists when they are having a new website built spend a huge amount of time and effort on how the site looks on a desktop. This is completely wrong because 60-70% of all the visitors who will come to the site will do so on a mobile not a desktop. So what are the elements of dental website design that will make people come to your dental practice? What you need The site needs to be mobile responsive. This isn't mobile ready which means it looks correct on a mobile. You have to make it so easy...

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Posted on by Neil Sanderson
Google Adwords For Dentists Google Adwords is without doubt one of the most effective weapons you can deploy to increase the number of patients to your practice and in doing so increase your revenues and profits. Unfortunately there is a but which you need to be aware of. If you don't know what you are doing you can waste a huge amount of time and money on Google Adwords with little or no return. I am returning some of my clients a 1000% return on investment just through Google Adwords. The reason I can do this is that I constantly update the keywords, ads, negative keywords and demographics. Being at the top is essential Sounds obvious but did you know that you are ten times more likely to have someone click on your advert if you are at the top of the search rather than the bottom! It is essential...

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Posted on by Neil Sanderson
Landing Pages For Your Website Before we go any further I better explain just what a landing page actually is. A landing page is where you send someone to a specific page on your website to inform them of a promotion you are running or a service you are offering, something like this Landing Page. Usually a landing page has no tabs across the top of the page. This means that the person can't go anywhere else and has two options (1) they respond to you or (2) they leave. Why use a landing page Study after study have shown that the fewer choices you give people when they come to your website, the more likely they are to respond to you, this is why we use landing pages. They are also incredibly useful for letting you know how your Google Adwords, Facebook or email advertising campaign is doing. Because...

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Posted on by Neil Sanderson
How To Market Your Dental Practice Essentially when you market your dental practice it is no different to marketing any other type of business. The most important thing you need to do is implement it rather than thinking about it. There are many ways to market your dental practice, you can obviously take a TV or radio advert or a newspaper advertisement. However these are all expensive and in my opinion you would be better spending your money on other areas. The first thing you need when you want to market your dental practice is a website. As I have mentioned previously this need to be mobile optimised see previous article. But having a great mobile optimised website is only the start. You have to get traffic to it, so how do you do this and successfully market your dental practice? Mobile Traffic 60% of all web traffic will come...

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Posted on by Neil Sanderson
Why You Need To Have A Mobile Search Strategy I've been talking about mobile search and how important it is for some time now. I recently attended a marketing seminar and it has now become the most important thing you need to concern yourself with regarding digital marketing. For around eighteen months now Google has penalised websites that are not mobile ready when people search for them on a mobile device. What Is Mobile Ready If you don't already know, I'll explain just what mobile ready means. If someone comes to your website and they have to pinch or expand your site in order to read the text or look at an image, your site is not mobile ready and will suffer in the mobile search stakes. A website should automatically change it's appearance when someone is viewing it on a mobile phone. They should be able to read all...

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Posted on by Neil Sanderson
Why Your Website Has To Be Mobile Ready You may be thinking here he goes again, banging on about your website being mobile ready and you'd be right. But it is now critical that you take action and ensure that your site is mobile ready. I recently met a dentist who has spend £46,000 over the last three years on Google Adwords. Over the last two years he has seen a drastic decline in conversions (new patients). He called men and asked me to look at his Google Adwords campaign and tell him what he was doing wrong. I won't go into the technicalities of what was right and wrong with his Google Adwords campaign, it was the fact his website wasn't mobile ready that was the biggest problem. For every prospective patients that visited his site, 60% of them came via a mobile phone. 20% came via a desktop...

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Posted on by Neil Sanderson
How You Can Beat Corporate Dentistry There seems to be no let up in the rise and rise of corporate dentistry in the UK. But how can you take them on and beat them when you are a single handed practice or a small partnership? First of all can I state that I don't have anything against corporate dentistry, I think they have a place in the market just as a single handed practice does. This article is about giving you smaller guys some help to take on the big boys. When a corporate moves into your area, they are backed by a lot of finance, they can buy materials cheaply simply by their size. They they also have a marketing budget, they will have a marketing team driving it. So how can you possibly take on corporate dentistry and win. Branding One of the things that most corporates are...

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Posted on by Neil Sanderson
How To Use Google Adwords For Dentists I was recently called by a prospective customer who asked me to cast an eye over his Google Adwords account. Can you imaging the shock I felt when I saw that over three years he had paid Google £46,000! So is Google Adwords For Dentists a good thing? Yes I would always recommend Google Adwords for dentists as without doubt it is the best way to advertise your services bar none. But beware you can also waste thousands of pounds just as this person had. With the possible exception of the Yellow Pages (remember that), Google Adwords is the only advertising system whereby people come looking for you rather than you look for them. With all other advertising you are interrupting them, whether it be press, TV, radio, Facebook, posters the list goes on. Google Adwords for dentists or any other organisation is...

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Posted on by Neil Sanderson
Social Media For Your Dental Practice First of all can I dispel one myth that many social media guru's promote when it comes to social media for your dental practice! Unless you are very lucky or happen to say the right thing at the right time, social media will not drive thousands of new patients to you! So why should you use social media for dental practice? 32 million people in the UK use Facebook. That's half the population and according to the latest statistics most of them spend around 30 minutes per day on Facebook which means that half of your patients are on this platform alone for a good portion of the day. In addition to Facebook 15 million people use Twitter and 14 million use Instagram. So it's as simple as this you just have to be there you need social media for your dental practice. There...

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