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Posted on by Neil Sanderson
Dentist Marketing How To Make It Work For You Dentist Marketing in the United Kingdom is now highly competitive. In order to succeed you need to be on the top of your game. Or you have to find a dental marketing agency that knows how to maximise your return on investment. Your website is the centre of your dentist marketing world. You need to get this right before you embark on any other forms of digital dentist marketing.   Headlines The most important parts of your dental website is the headline that people first see. It is crucial for dentist marketing to have this present. Just think what you look for when you are surfing the web. If you search for "dentist in your area". You should expect to see something that makes you want to visit that practice. The biggest mistake that the majority of dentists make is to...

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Posted on by Neil Sanderson
Marketing Your Dental Practice Marketing your dental practice is looked upon by many practitioners as a cost they could do without! Well if your books are full and you don't need any more patients that may well be the case. However most of the dental practices I speak to are not in that position. Most would love a new steady flow of new patients every day. Well if you'd rather have this then marketing your dental practice is essential. If marketing your dental practice is not something you want to do yourself. You need to get a professional in who will do this for you e.g. somebody like me. If you are good at marketing your dental practice you can quite literally turn the flow of new patients on and off at will. So how do you do this. Google Adwords Without doubt the best way of marketing your dental...

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Posted on by Neil Sanderson
The Skill Needed For Dental Practice Marketing Dental practice marketing is really no different to any other vertical industry marketing. However if you employ a marketing company that specialises in marketing dental practices at least they can talk the same language as you. For instance Dental Marketing Expert is a dental practice marketing company exclusively. We know that when you say you want to advertise All On Four we don't have to ask you what that is. We just know. Equally whatever type of straightening you offer, you don't have to explain to us what to do for your dental practice marketing. Website design is one of the areas that this is most important. There are literally thousands of website design company's around the world who can build you a website. But how much time and effort do you want to devote to providing the correct content. Dental Marketing Expert...

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Posted on by Neil Sanderson
Dentist Website Design What To Avoid It's fair to say that most dentist website design is very similar. You have the logo at the top usually followed by a slider underneath. This is the pictures that change. There may be some photographs below this which are either about the practice or about some of the treatments you offer. But effectively they all look very similar. this is why most dentist website design doesn't work. When was the last time you tested your website to see if it worked or not? When was the last time you did some split testing on your landing pages? Have you any idea what improves the click through rate on your dental website design? If the answer is yes you are probably one of less than one percent of dentists who do this. Quite frankly the sliding photographs are a complete waste of time. Simply...

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Posted on by Neil Sanderson
Dentist Websites Dentist Websites are they any different to any other website? As you would expect basically the answer is no. unless you are looking at e-commerce website where businesses are selling directly from the site as most (if not all) dentist websites don't have this facility. The main difference with dentist websites is that they are regulated by the GDC which of course most websites aren't. GDC Compliance There are certain things you have to ensure compliance with dentist websites, they are as follows: The name and geographical address at which the dental services is established, together with the contact details of the dental service is including email address and telephone number. Details of the individual's professional qualifications and the country from which the qualification is derived. Individual GCD registration numbers. A link to the GDC website. Details of the practice's complaints procedure and information of who patients may...

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Posted on by Neil Sanderson
Dental SEO Dental SEO or shall we use it full name dental search engine optimisation, what you need to know. The first thing you have to accept that however good the company or person who does your dental SEO is they will never get you to the top of Google. The simple reason for this is that Google reserves the top 3-5 places for Google Adwords, or pay per click. So the very best place your website can achieve on the organic listings is number four or below. So is it worth doing? Well yes it is because if your website has to be anywhere it may as well be on page one of Google not page two. If you employ the right Dental SEO company they can almost guarantee to get you onto page one of Google. At least we can and always do. If your practice isn't in...

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Posted on by Neil Sanderson
Dental Marketing Agency If you have lots of time on your hands and lots of patients too. You probably have no need for a dental marketing agency. However most dentists don't have this luxury. So if you are like most other dentists and you don't have as many patients as you would like. And you also don't have any time, you really do need to contact a dental marketing agency. Most marketing agencies cover a multitude of different industry types. As far as I know there are only around 4-5 companies offering dedicated dental marketing agency services. So how do you go about choosing the right dental marketing agency for your dental practice? The first thing you need to check out is. Are they really dedicated to the dental profession? Once you have ascertained that you need to check out how long they have been around. It also depends on...

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Posted on by Neil Sanderson
Dental Website Development Dental website development isn't about how the website looks. That part of the profession is more for the client e.g. the dentist than the patient who will be visiting it. It's not about design it is about how many patients we can attract to the practice. Did you know that the design of the dental website is only 20% of the effectiveness of the site. Yet most people put 90% of their effort into this part of dental website development. The biggest item you need to consider when thinking about dental website development is. Is it mobile responsive (not to be confused with mobile ready). Mobile Websites You have to make your dental website as easy for someone to contact you by phone as possible as 60-70% of all the people  who will visit your website will do so via a mobile phone. When we start building...

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Posted on by Neil Sanderson
Marketing For Dentists Marketing for dentists seems to be something of an issue with most of the practices I meet. Most dentists still see marketing for dentists as a cost not an investment. Take a recent meeting I had with an implant dentist in North London. He told me that he wanted to increase the number of dental implants he was doing. I asked how many he currently did he told me on average two per month. Since I was trying to ascertain how marketing for dentists would work at his practice. I asked him what the profit margin on a dental implant was, he told me approximately £1,500 per implant. We then looked at the best format of marketing for dentists that would work for him and I recommended Google Adwords. I suggested a spend of approximately £500.00 per month, which in my experience would bring him around 4-5...

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Posted on by Neil Sanderson
Dentist Websites Getting Them To Work For You Just about every dentist I speak to when it comes to dentist websites get's it wrong. They are obsessed about how it looks and will it portray how my practice looks etc. etc. The reason this is all wrong is that unless you are running a pig sty of a practice, everyone will assume that you run a quality, clean, hygienic practice with the highest of standards. Dentist websites are there for one reason and that is to attract new patients. If you think that yours is different think again. So with this in mind you need to think about how you surf the web especially when you are on your mobile phone. Here's how most people look something up. They put in a key word something like Dentist in (your area) Then they wait for the results and then click on...

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