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Posted on by Neil Sanderson
Dentist Websites Dentist Websites are they any different to any other website? As you would expect basically the answer is no. unless you are looking at e-commerce website where businesses are selling directly from the site as most (if not all) dentist websites don't have this facility. The main difference with dentist websites is that they are regulated by the GDC which of course most websites aren't. GDC Compliance There are certain things you have to ensure compliance with dentist websites, they are as follows: The name and geographical address at which the dental services is established, together with the contact details of the dental service is including email address and telephone number. Details of the individual's professional qualifications and the country from which the qualification is derived. Individual GCD registration numbers. A link to the GDC website. Details of the practice's complaints procedure and information of who patients may...

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Posted on by Neil Sanderson
Dental SEO Dental SEO or shall we use it full name dental search engine optimisation, what you need to know. The first thing you have to accept that however good the company or person who does your dental SEO is they will never get you to the top of Google. The simple reason for this is that Google reserves the top 3-5 places for Google Adwords, or pay per click. So the very best place your website can achieve on the organic listings is number four or below. So is it worth doing? Well yes it is because if your website has to be anywhere it may as well be on page one of Google not page two. If you employ the right Dental SEO company they can almost guarantee to get you onto page one of Google. At least we can and always do. If your practice isn't in...

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Posted on by Neil Sanderson
Dental Marketing Agency If you have lots of time on your hands and lots of patients too. You probably have no need for a dental marketing agency. However most dentists don't have this luxury. So if you are like most other dentists and you don't have as many patients as you would like. And you also don't have any time, you really do need to contact a dental marketing agency. Most marketing agencies cover a multitude of different industry types. As far as I know there are only around 4-5 companies offering dedicated dental marketing agency services. So how do you go about choosing the right dental marketing agency for your dental practice? The first thing you need to check out is. Are they really dedicated to the dental profession? Once you have ascertained that you need to check out how long they have been around. It also depends on...

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Posted on by Neil Sanderson
Dental Website Development Dental website development isn't about how the website looks. That part of the profession is more for the client e.g. the dentist than the patient who will be visiting it. It's not about design it is about how many patients we can attract to the practice. Did you know that the design of the dental website is only 20% of the effectiveness of the site. Yet most people put 90% of their effort into this part of dental website development. The biggest item you need to consider when thinking about dental website development is. Is it mobile responsive (not to be confused with mobile ready). Mobile Websites You have to make your dental website as easy for someone to contact you by phone as possible as 60-70% of all the people  who will visit your website will do so via a mobile phone. When we start building...

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Posted on by Neil Sanderson
Marketing For Dentists Marketing for dentists seems to be something of an issue with most of the practices I meet. Most dentists still see marketing for dentists as a cost not an investment. Take a recent meeting I had with an implant dentist in North London. He told me that he wanted to increase the number of dental implants he was doing. I asked how many he currently did he told me on average two per month. Since I was trying to ascertain how marketing for dentists would work at his practice. I asked him what the profit margin on a dental implant was, he told me approximately £1,500 per implant. We then looked at the best format of marketing for dentists that would work for him and I recommended Google Adwords. I suggested a spend of approximately £500.00 per month, which in my experience would bring him around 4-5...

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Posted on by Neil Sanderson
Dentist Websites Getting Them To Work For You Just about every dentist I speak to when it comes to dentist websites get's it wrong. They are obsessed about how it looks and will it portray how my practice looks etc. etc. The reason this is all wrong is that unless you are running a pig sty of a practice, everyone will assume that you run a quality, clean, hygienic practice with the highest of standards. Dentist websites are there for one reason and that is to attract new patients. If you think that yours is different think again. So with this in mind you need to think about how you surf the web especially when you are on your mobile phone. Here's how most people look something up. They put in a key word something like Dentist in (your area) Then they wait for the results and then click on...

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Posted on by Neil Sanderson
Dental Website Design To Get You More Patients You may be surprised to know that the dental website design of your website is probably the least effective elements in getting new patients. Only 20% of the effectiveness of a website is down to dental website design. There are several reasons for this. Most dentists when they are having a new website built spend a huge amount of time and effort on how the site looks on a desktop. This is completely wrong because 60-70% of all the visitors who will come to the site will do so on a mobile not a desktop. So what are the elements of dental website design that will make people come to your dental practice? What you need The site needs to be mobile responsive. This isn't mobile ready which means it looks correct on a mobile. You have to make it so easy...

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Posted on by Neil Sanderson
Google Adwords For Dentists Google Adwords is without doubt one of the most effective weapons you can deploy to increase the number of patients to your practice and in doing so increase your revenues and profits. Unfortunately there is a but which you need to be aware of. If you don't know what you are doing you can waste a huge amount of time and money on Google Adwords with little or no return. I am returning some of my clients a 1000% return on investment just through Google Adwords. The reason I can do this is that I constantly update the keywords, ads, negative keywords and demographics. Being at the top is essential Sounds obvious but did you know that you are ten times more likely to have someone click on your advert if you are at the top of the search rather than the bottom! It is essential...

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Posted on by Neil Sanderson
Landing Pages For Your Website Before we go any further I better explain just what a landing page actually is. A landing page is where you send someone to a specific page on your website to inform them of a promotion you are running or a service you are offering, something like this Landing Page. Usually a landing page has no tabs across the top of the page. This means that the person can't go anywhere else and has two options (1) they respond to you or (2) they leave. Why use a landing page Study after study have shown that the fewer choices you give people when they come to your website, the more likely they are to respond to you, this is why we use landing pages. They are also incredibly useful for letting you know how your Google Adwords, Facebook or email advertising campaign is doing. Because...

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Posted on by Neil Sanderson
How To Market Your Dental Practice Essentially when you market your dental practice it is no different to marketing any other type of business. The most important thing you need to do is implement it rather than thinking about it. There are many ways to market your dental practice, you can obviously take a TV or radio advert or a newspaper advertisement. However these are all expensive and in my opinion you would be better spending your money on other areas. The first thing you need when you want to market your dental practice is a website. As I have mentioned previously this need to be mobile optimised see previous article. But having a great mobile optimised website is only the start. You have to get traffic to it, so how do you do this and successfully market your dental practice? Mobile Traffic 60% of all web traffic will come...

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