How To Turn Your Website Home Page Into A Sales Machine
Getting your website home page right is absolutely crucial. I keep saying this and I'm going to say it again. The vast majority of people who visit your home page will do so on a mobile phone! Not on a desktop.
In some instances this can be as much as 90% of all the visitors that come to your home page. This means that you have to think mobile first and desktop second.
If you look at most dental websites they have a large image across the front of the home page that usually slides in and out with different photographs. These are effectively useless!
The reason for this is that they are designed for desktop viewers who may (a) look at your whole home page and (b) may stay a little longer. Mobile visitors are the exact opposite to this profile.
The seven second rule
There is a well known phrase in marketing circles called "The seven second rule." This means that if you don't grab your visitors attention within the first seven seconds they'll leave.
So why put sliding photographs on your home page when most people will never see beyond the first picture?
There are two things you should really concentrate on with your website home page that is (a) the headline and (b) the video. These are the two things that will catch someone's attention and hopefully retain them.
The headline needs to be about the visitor, not about you. For instance a good headline would be "We give you a five year guarantee on all our work." Guarantees work amazingly and most people don't give them. So if you make this central to your website home page, you already have an edge over your competitors.
It doesn't really matter what your headline is, so long as it is about the patient and not about you. I see all the time things like "Established in 1990" or "We offer quality dentistry", or something like that. People are simply not interested in you or where you graduated or what qualifications you have.
Your patients are only interested in what you can do for them and your home page should reflect this. We call this the W.I.I.F.M (what's in it for me).
Create a headline from what you are good at. So think of seven reasons why people should come to your practice and then make a headline for each reason.
Whenever you are thinking of using the word "I" or "We". Use You or Your. Always speak to your audience as an individual not a group. Don't say things like "our patients", say "You".
Remember the person who is reading this is almost certainly doing so on their mobile phone. This is a very personal exchange.
You also need a strong call to action. This is literally telling them what to do e.g. "Call now to make an appointment". "Book online now".
Use these tactics and turn a normal home page into a sales machine.
For more information on how to design your home page, call me today on 01767 626 398. Email me at firstname.lastname@example.org. Visit my website at www.dentalmarketingexpert.co.uk. See our Facebook or Twitter pages.