Ask anyone in the street what a dentist does, they’ll normally say something like, hygiene, examination, fillings etc. What they won’t say is saving me from wearing dentures, giving me a complete makeover with veneers, straightening my teeth without metal braces.
The reason they won’t say this is because they don’t know that you can do this for them! Most people have no idea about the different cosmetic treatments you can offer them, so how on earth can they buy these great treatment from you?
Social Media is the vehicle for you to tell people what it is that you do. It is an interactive platform that engages you with your patients and them with you.
Social Media enables you to talk with your patients in a relaxed manner (unlike when they are in the dental chair) and start to explain just what it is that you do, over and above the norm.
Social Media is in effect a brilliant word of mouth communication vehicle that you need to embrace if you want to promote the types of treatment mentioned above.
*Based on research carried out by Hotspex for Syncapse Corp
In order to get you up and running with an active social media presence, you just need to provide a little bit of input to help the social media team get started.
There are lots of benefits to having an active social media presence on Facebook and/or Twitter. With social media you have the ideal platform with which to tell people about your latest promotions, new treatments and success stories.
Properly optimised, your social pages may rank alongside your website for brand search terms. Not only does this mean that prospective patients have more ways to find your business online, it prevents your competitors from occupying those positions on Google. More positions on Google mean more web traffic, more enquiries and more business.
Facebook and Twitter pages help to reinforce your brand as the practice that people recognise, and provide a timely reminder to those needing treatment that you are the people to speak to.