Online Video To Generate More Patients
So why does online video generate more patients? Quite simply it is about engagement.
You need to be acutely aware that the majority of your website visitors will now come to you via a mobile phone NOT A DESKTOP DEVICE. The average split is now 60% mobile and 40% for all the rest including tablets and desktop.
Mobile visitors are much more fickle and likely to leave your site simply because they are probably doing something else too e.g. watching TV, eating, on a bus etc. etc. You have to get their attention immediately when they arrive at your site and online video does this better than just about anything else.
Online video statistics
Here are some interesting statistics you should think about when you are building or re-building your website.
- Only 20% of visitors read the text on your website, whereas 80% will watch your video
- The retention rate (keeping them on your site) is 65% for online video, compared to only 10% for text.
- Visitors who watch your online video stay for two minutes longer than average and are 64% more likely to take action e.g. book an appointment.
- Google will increase your rankings if you have relevant video on your site.
- 73% of visitors to web sites say that online video explains what is on offer better than anything else.
Online video just makes sense in the new mobile world. When you land on a website via your mobile phone you want to see something immediately. That doesn't mean you want to see a sliding graphic going across the screen which seems to be the norm for most dental practice websites.
There are two things that grab and hold your attention on a site when you visit via your phone (a) the headline and (b) the video which should be just below it. I'll cover headlines in a couple of weeks.
What's the best type of online video?
So what video should you put on your dental practice website. Well the video you shouldn't have are the promotional one's you get from your suppliers. You need to tell people exactly what you can do for them and how you can help them.
People are not interested you or your suppliers. They are interested in what's in it for them and you must put this thought to the fore when you create your online video and website.
I have found that the best video is animated explainer online video or scribble video. Go to my website via this link www.dentalmarketingexpert.co.uk and see what one looks like.
The reason they work so well is that they immediately grab and then keep your attention. People are waiting to see what comes next. But best of all they work just as well without sound as they do with. This is crucial when people are viewing on a mobile as it's highly likely they won't have the sound enabled.
So if you don't have online video on your website now, ensure that you get one for each treatment you offer and one for your home page. We provide this service, so give me a call.
For more information on online video call me today on 01767 626 398. Email me at firstname.lastname@example.org. Visit my website at www.dentalmarketingexpert.co.uk or see our Facebook or Twitter pages.