Dental Blog For Your Website

Posted on by Neil Sanderson

Mobilegeddon

From the 21st April Mobilegeddon happens, you need to act now

For some time now I've been banging on about how your website should be mobile ready because 60% of all search is now carried out on mobile devices and you should have your website ready for these visitors.

Well things are just about the heat up even more. Google have announced major changes to their algorithms, (the industry is calling this Mobilegeddon that will do two things.

  1. They are going to tag all websites in the search listing that are mobile ready.
  2. They will lower your ranking if your site isn't mobile ready.

The marketing press have been full of this, Read This Article. So just what does this mean to you as a dental practice? Well basically everything. As I have mentioned on many occasions 60% of all search is not done on mobile devices. This means that if your site isn't mobile ready, people searching for you will probably never see your site listed.

But and it's a big but, if your site is actually found by someone who is searching for you, your listing will not have the Google mobile stamp of approval so they may well decide not to bother with your site.

This Google update is not some small thing that they will roll out as they have been doing over the last two years with most people not noticing, this is a major deal for Google, (Mobilegeddon), this is why they have been flagging this up for some time.

So what do you need to do to ensure that your website is mobile friendly and you won't fall foul of Mobilegeddon?

  1. Ensure the mobile version of your site is active and functional. Responsive designs are the most popular, these are the one's that we supply, but you can also have a separate hosted mobile version of your site. Google doesn’t have a preference, as long as mobile users’ experience isn’t interrupted.
  2. Ensure Google’s mobile bots can crawl your site. If Google can’t see it, it may as well not even be there.
  3. Check each individual page of your site on a mobile device to ensure navigability. Just because your home page is mobile friendly doesn’t mean the rest of your site is.

In addition Google are offering you a new tool to test your website, click here to check your website and ensure that it is mobile ready, this tool is completely free and safe, it will give you all the information you need to ensure your site is mobile ready.

Incidentally Google are also checking to see if you have a mobile app too, and again if you pass this test they will rank you higher than if you don't so you might want to think about getting yourself a mobile for the practice (we sell these too) click here to see how our Mobile App can build your practice, it's been designed specifically for dental practices.

We are now very busy converting many websites to make them mobile ready, if you would like us to give you a quote on making your website mobile ready, call us today on 01767 626 398 or email us at enquiries@dentalmarketingexpert.co.uk or visit the website www.dentalmarketingexpert.co.uk or check out our Facebook page.

Posted on by Neil Sanderson

Your Mobile Strategy

If you are reading this you are more than likely a dentist so you almost certainly haven't heard the rumours about what Google is doing for mobile search, which is why you should read this regarding your mobile strategy.

We understand that later this month Google will be ranking websites very differently, depending on whether or not their website is mobile ready or not, I'll give you more on this over the next couple of weeks.

However there is one item that should be top of your list in your mobile strategy thinking and that is a mobile app for your business.

Until recently only the very large corporations had a mobile app, however all that is now changing and even you can have one. But why would you want one, how on earth could a mobile app help your business, well here's why.

I suspect that you already have a website and are no doubt proud of it, however did you know that whilst many of your patients undoubtedly spend time on their desktop or laptop, the average Brit spends more than two hours on their mobile per day, which is why you should be there.

Push Messaging

One of the biggest pluses for having an app is that you can push messages directly to everyone who has it. Push messaging is free and is has a 95% read rate, Compare this to an average "open rate" of just 20% for an email.

Loyalty Scheme

Another great feature is the LOYALTY SCHEME, so instead of sticking things on that card you issue them, all you have to do with an app is scan a code in the practice and the patients card is automatically marked, they can then redeem a voucher when they reach a certain number. All this is done automatically.

Branding

Branding is also a biggy with a mobile and should always be part of your mobile strategy, just think how many of your competitors will have their own app? Very few, you can lift your brand way above everyone else and charge premium rates because of it.

Improved patient engagement

This is also a great plus, your patients can message you directly from they app, they can request an appointment for specific items of treatment, they can ask you questions and of course they have direct access from the app to your Facebook and Twitter accounts as well as your blog etc.

Referral

With a mobile app your patients can refer you directly to their friends and family via Facebook, Twitter, email or text. There is simply no more powerful form of advertising than personal referral, if 100 of your patients sent out a referral to just 10 of their friends this could net you 1,000 new patients alone, just think how much you would normally spend on that?

Having a credible mobile strategy is now at the top of every business's agenda and it should be right up there with yours too. Google has seen this as being crucial to its strategy and you need to too.

Ensure you have a mobile app and that your website is mobile ready today, get your mobile strategy into place, it could make the difference between success and failure of your practice over the next year or two.

If you would like to know about our dental mobile app, click here, or call me on 01767626398 or email me at enquiries@dentalmarketingexpert.co.uk or visit the website www.dentalmarketingexpert.co.uk or check out our Facebook page

 

Posted on by Neil Sanderson

Dental Blog For your Website

Here's a blog about how to write a dental blog, which I think is quite amusing, but blogging is now essential for your Google Rankings, it can literally be the main reason why you appear on the first page or not.

So what do you need to do to write a dental blog for your website?

WordPress

The first thing is to write in WordPress (it's free), ideally your website should also be built using WordPress or at least as a front end, which means you can edit the rest of the site too. WordPress has all the tools you need to start blogging.

When you write a dental blog, you have two audiences, (1) your patients and prospective patients (2) Google, not necessarily in that order either.

Theme

When you start blogging, every dental blog you write should have a theme e.g. "dental blog" which is the theme for this one. This is your keyword and what you want the blog to rank on.

Don't cover lots of subjects in a single blog, try to keep each dental blog you write to one subject.

Ensure that the URL of your blog has the keyword you are promoting in it, with WordPress you can edit the URL. So for instance if your are writing about teeth whitening, ensure this is in your URL.

In addition to being in your URL, it also needs to be part of the main headline. So for instance the keyword for this article is "dental blog", you'll note that the words dental blog are in the URL and are part of the headline, you need to do the same.

Keywords

The keyword also needs to appear in the text, but don't go mad, ideally no more than 5% of your text should have your keyword.

There is a great plugin for WordPress, called WordPress SEO by Yoast, which is what I am using as I write this blog. It will actually tell you exactly where your dental blog is scoring well and badly for Google SEO.

It will tell you if you have too many keywords or too few, so when you open up your WordPress dental blog, download this plugin as you'll find it an invaluable tool to help you create your blog.

How long?

The blog should be between 300 and 500 words long, if your blog is longer than this it isn't a problem, but you won't get any more brownie points from Google, if it is less than 300 words though, Google may not recognise it as a blog at all.

Meta description

This is the description you give your dental blog to Google, it's not really for the general public, although they will see the description under the heading when it appears in a Google listing. It is mainly for Google to list and rank the blog, it needs to have your keyword as part of the description.

Categories

You should ideally give your dental blog a category too or several categories. For instance I have given this one "dental marketing" "SEO" "dental website design" and "dental blog". This is what I want Google to see and rank on.

Headings

Ideally you should make all your sub-headings a Headline too, in computer speak this is a H1, H2, H3 setting, you can see how I've laid out the sub-headings in this article

Tags

Give your dental blog tags, this is more help for Google to see what your blog is about, for instance I've tagged this blog "dental marketing" "online marketing" etc. etc.

Links

Finally ensure that you have lots of links back to your website, so if you are blogging about teeth whitening, have a link back to your teeth whitening page, if you are writing about implants, link back to our implant page. You also need at least one external link, so put one to one of your suppliers or your Facebook page etc.

If you would like more information on how we can help you with your website, call us on 01767 626 398, or email us at sales@dentalmarketingexpert.co.uk or visit the website www.dentalmarketingexpert.co.uk or visit our Facebook page