Blog

Blog

Posted on by Neil Sanderson
If Your Not On Page One Of Google You're Nowhere You probably already know how important it is to be on page one of Google, it's pretty simple really the guys who's listings are at the top of the page get all the traffic. Last year Google changed how it presents your listings on it's search engine on page one. First are Google Adwords (up to five of them). Then there are the Google local listings. Then the rest. You simply have to be on page one in one of these areas or you may as well be on page 5,000 as people simply won't spend any time looking for you, especially on mobile phones and remember 60% of all the people who visit your site come to you via a mobile phone. Google Adwords So to guarantee you are at the top of page one you have to advertise...

Read More


Posted on by Neil Sanderson
Getting Referrals To Work For You Before I get onto referrals I'd just like to tell you a little about one of my best clients who I had a meeting with last week. She isn't one of my best clients because she spends more cash with me than most. No it's because she's totally switched on to marketing her practice and making it work. She has been with me for just over a year and has just completed a new surgery, has taken on a new hygienist, a new associate and is just starting a new podiatry service all in the last 12 months. Her website is specifically designed to attract new patients and get them to take action. We are running her Google Adwords campaign. Her Facebook and Twitter accounts and her Facebook advertising as well as her search engine optimisation and yes it all works. But what I want...

Read More


Posted on by Neil Sanderson
Why You Should Have Seasonal Promotions   Having a seasonal promotions is what we would call a bit of a no-brainer really when you think of it isn't it? Every year we know that the various religious festivals etc. are coming and they make a huge difference to people's buying habits. This is the ideal time to get your seasonal promotions out and they can be aimed at any group or season. Some businesses do 90% of their annual turnover in the two months running up to Christmas. Most retail outlets do a third of their annual business in the four weeks before Christmas. On a lesser scale the same can be said for Easter, Valentines, and any or all of the other faith seasons. Because you are a dentist doesn't mean you can't benefit from season promotions too. Whitening Whitening is a great gift for people to either have...

Read More


Posted on by Neil Sanderson
How Procrastination Damages Your Business I was asked to speak to a group of dental sales people the other day. I asked them what was the biggest obstacle they faced when dealing with the dental profession and to a man/woman they all agreed it was procrastination. We all know that we struggle to make up our mind when it comes to making purchasing decisions either at home or for the practice. But I want to discuss how procrastination hurts when it comes to marketing. Let give you an example. I have a client who we have just built a new website for. He is very happy with the website except for the Google map which is on it and Google have put his practice around 30 yards from where it should be. Now let me explain, this practice is not on a busy high street it is in sleepy suburbia...

Read More


Posted on by Neil Sanderson
How To Turn Your Website Home Page Into A Sales Machine   Getting your website home page right is absolutely crucial. I keep saying this and I'm going to say it again. The vast majority of people who visit your home page will do so on a mobile phone! Not on a desktop. In some instances this can be as much as 90% of all the visitors that come to your home page. This means that you have to think mobile first and desktop second. If you look at most dental websites they have a large image across the front of the home page that usually slides in and out with different photographs. These are effectively useless! The reason for this is that they are designed for desktop viewers who may (a) look at your whole home page and (b) may stay a little longer. Mobile visitors are the exact opposite...

Read More


Posted on by Neil Sanderson
Online Video To Generate More Patients   So why does online video generate more patients? Quite simply it is about engagement. You need to be acutely aware that the majority of your website visitors will now come to you via a mobile phone NOT A DESKTOP DEVICE. The average split is now 60% mobile and 40% for all the rest including tablets and desktop. Mobile visitors are much more fickle and likely to leave your site simply because they are probably doing something else too e.g. watching TV, eating, on a bus etc. etc. You have to get their attention immediately when they arrive at your site and online video does this better than just about anything else. Online video statistics Here are some interesting statistics you should think about when you are building or re-building your website. Only 20% of visitors read the text on your website, whereas 80% will...

Read More


Posted on by Neil Sanderson
Get The Most From Your Advertising Spend One of the most confusing things when it comes to marketing your dental practice is "how should I prioritise my advertising spend?" There are quite literally dozens of ways to spend you money on marketing. Most forms of advertising will yield results, but try to think about what what will produce the best return on investment for you hard earned cash. I have listed below some of the more popular ways to allocate your advertising spend. You will need to choose which media you go for. Common Advertising Media Television Cinema On the side of public transport Radio Press advertising Direct mail Leaflet drops Google Adwords Facebook advertising Social media presence In practice marketing Email I've no doubt I've missed something and am sure you can all think of something else, but these are the most popular forms of advertising media. From the list...

Read More


Posted on by Neil Sanderson
Major Changes For Google Adwords   If you thought that you could bypass Google Adwords (the pay per click paid for listings at the top of the search page), think again. Google has made some major changes that are going to make search engine optimisation even more difficult. As I've been telling you in this blog for some time now most people will come to your website via a mobile device not a desktop. Google has also recognised this and now has adopted the slogan and philosophy "mobile first". 50-60% Of All Search Is Now On Mobile Devices Because 50-60% of all search is conducted on a mobile device Google is taking advantage of this like never before. Here are the changes and you'll quickly see why search engine optimisation is going to be even more difficult. Google Adwords is Google's main source of revenue. They don't really want you to click on...

Read More


Posted on by Neil Sanderson
SEO v Google Adwords If you're not sure what the difference is between SEO (search engine optimisation) and Google Adwords I'll try to explain. I'll give you my thoughts on which works best. Google Adwords Google Adwords is where you pay Google to be at the top or near the top of the page when people enter a key word e.g. "dental implants". If you have set Google Adwords up correctly your website should appear at the top or close to the top of Google search. Google reserves up to five slots for paid advertising. Whilst you may not be number one, you will usually be one of these top searches. Look at the screen shot and you can see the top four slots are taken with Google Adwords adverts not the organic listings.   Search Engine Optimisation Search engine optimisation is where you influence Google to put your listing...

Read More


Posted on by Neil Sanderson
5 Big Website Mistakes   Here are the five biggest website mistakes that most dental practices make. Website Mistake One A Website with pictures or graphics at the top of your home page I've talked a lot in the past about the 8 second rule, this is when someone lands on your website and if you don't get their attention within the first eight seconds they will leave. Simply having a photograph or graphic and worse still those photographs that slide in and out are the worst thing you can have on your home page and just about every dental practice has them, this is my number one of website mistakes. They do not work in fact they work against you. If you have them on your site get rid of them. Website Mistake Two Your website is not on page one of Google If your website isn't on page...

Read More