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Posted on by Neil Sanderson
Why Your Website Has To Be Mobile Ready You may be thinking here he goes again, banging on about your website being mobile ready and you'd be right. But it is now critical that you take action and ensure that your site is mobile ready. I recently met a dentist who has spend £46,000 over the last three years on Google Adwords. Over the last two years he has seen a drastic decline in conversions (new patients). He called men and asked me to look at his Google Adwords campaign and tell him what he was doing wrong. I won't go into the technicalities of what was right and wrong with his Google Adwords campaign, it was the fact his website wasn't mobile ready that was the biggest problem. For every prospective patients that visited his site, 60% of them came via a mobile phone. 20% came via a desktop...

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Posted on by Neil Sanderson
How You Can Beat Corporate Dentistry There seems to be no let up in the rise and rise of corporate dentistry in the UK. But how can you take them on and beat them when you are a single handed practice or a small partnership? First of all can I state that I don't have anything against corporate dentistry, I think they have a place in the market just as a single handed practice does. This article is about giving you smaller guys some help to take on the big boys. When a corporate moves into your area, they are backed by a lot of finance, they can buy materials cheaply simply by their size. They they also have a marketing budget, they will have a marketing team driving it. So how can you possibly take on corporate dentistry and win. Branding One of the things that most corporates are...

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Posted on by Neil Sanderson
How To Use Google Adwords For Dentists I was recently called by a prospective customer who asked me to cast an eye over his Google Adwords account. Can you imaging the shock I felt when I saw that over three years he had paid Google £46,000! So is Google Adwords For Dentists a good thing? Yes I would always recommend Google Adwords for dentists as without doubt it is the best way to advertise your services bar none. But beware you can also waste thousands of pounds just as this person had. With the possible exception of the Yellow Pages (remember that), Google Adwords is the only advertising system whereby people come looking for you rather than you look for them. With all other advertising you are interrupting them, whether it be press, TV, radio, Facebook, posters the list goes on. Google Adwords for dentists or any other organisation is...

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Posted on by Neil Sanderson
Social Media For Your Dental Practice First of all can I dispel one myth that many social media guru's promote when it comes to social media for your dental practice! Unless you are very lucky or happen to say the right thing at the right time, social media will not drive thousands of new patients to you! So why should you use social media for dental practice? 32 million people in the UK use Facebook. That's half the population and according to the latest statistics most of them spend around 30 minutes per day on Facebook which means that half of your patients are on this platform alone for a good portion of the day. In addition to Facebook 15 million people use Twitter and 14 million use Instagram. So it's as simple as this you just have to be there you need social media for your dental practice. There...

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Posted on by Neil Sanderson
If Your Not On Page One Of Google You're Nowhere You probably already know how important it is to be on page one of Google, it's pretty simple really the guys who's listings are at the top of the page get all the traffic. Last year Google changed how it presents your listings on it's search engine on page one. First are Google Adwords (up to five of them). Then there are the Google local listings. Then the rest. You simply have to be on page one in one of these areas or you may as well be on page 5,000 as people simply won't spend any time looking for you, especially on mobile phones and remember 60% of all the people who visit your site come to you via a mobile phone. Google Adwords So to guarantee you are at the top of page one you have to advertise...

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Posted on by Neil Sanderson
Getting Referrals To Work For You Before I get onto referrals I'd just like to tell you a little about one of my best clients who I had a meeting with last week. She isn't one of my best clients because she spends more cash with me than most. No it's because she's totally switched on to marketing her practice and making it work. She has been with me for just over a year and has just completed a new surgery, has taken on a new hygienist, a new associate and is just starting a new podiatry service all in the last 12 months. Her website is specifically designed to attract new patients and get them to take action. We are running her Google Adwords campaign. Her Facebook and Twitter accounts and her Facebook advertising as well as her search engine optimisation and yes it all works. But what I want...

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Posted on by Neil Sanderson
Why You Should Have Seasonal Promotions   Having a seasonal promotions is what we would call a bit of a no-brainer really when you think of it isn't it? Every year we know that the various religious festivals etc. are coming and they make a huge difference to people's buying habits. This is the ideal time to get your seasonal promotions out and they can be aimed at any group or season. Some businesses do 90% of their annual turnover in the two months running up to Christmas. Most retail outlets do a third of their annual business in the four weeks before Christmas. On a lesser scale the same can be said for Easter, Valentines, and any or all of the other faith seasons. Because you are a dentist doesn't mean you can't benefit from season promotions too. Whitening Whitening is a great gift for people to either have...

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Posted on by Neil Sanderson
How Procrastination Damages Your Business I was asked to speak to a group of dental sales people the other day. I asked them what was the biggest obstacle they faced when dealing with the dental profession and to a man/woman they all agreed it was procrastination. We all know that we struggle to make up our mind when it comes to making purchasing decisions either at home or for the practice. But I want to discuss how procrastination hurts when it comes to marketing. Let give you an example. I have a client who we have just built a new website for. He is very happy with the website except for the Google map which is on it and Google have put his practice around 30 yards from where it should be. Now let me explain, this practice is not on a busy high street it is in sleepy suburbia...

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Posted on by Neil Sanderson
How To Turn Your Website Home Page Into A Sales Machine   Getting your website home page right is absolutely crucial. I keep saying this and I'm going to say it again. The vast majority of people who visit your home page will do so on a mobile phone! Not on a desktop. In some instances this can be as much as 90% of all the visitors that come to your home page. This means that you have to think mobile first and desktop second. If you look at most dental websites they have a large image across the front of the home page that usually slides in and out with different photographs. These are effectively useless! The reason for this is that they are designed for desktop viewers who may (a) look at your whole home page and (b) may stay a little longer. Mobile visitors are the exact opposite...

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Posted on by Neil Sanderson
Online Video To Generate More Patients   So why does online video generate more patients? Quite simply it is about engagement. You need to be acutely aware that the majority of your website visitors will now come to you via a mobile phone NOT A DESKTOP DEVICE. The average split is now 60% mobile and 40% for all the rest including tablets and desktop. Mobile visitors are much more fickle and likely to leave your site simply because they are probably doing something else too e.g. watching TV, eating, on a bus etc. etc. You have to get their attention immediately when they arrive at your site and online video does this better than just about anything else. Online video statistics Here are some interesting statistics you should think about when you are building or re-building your website. Only 20% of visitors read the text on your website, whereas 80% will...

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