SEO v Google Adwords
If you’re not sure what the difference is between SEO (search engine optimisation) and Google Adwords I’ll try to explain. I’ll give you my thoughts on which works best.
Google Adwords is where you pay Google to be at the top or near the top of the page when people enter a key word e.g. “dental implants”. If you have set Google Adwords up correctly your website should appear at the top or close to the top of Google search.
Google reserves up to five slots for paid advertising. Whilst you may not be number one, you will usually be one of these top searches. Look at the screen shot and you can see the top four slots are taken with Google Adwords adverts not the organic listings.
Search Engine Optimisation
Search engine optimisation is where you influence Google to put your listing as near the top of the rankings as possible. This is often referred to as free listings, although this isn’t. Usually the case as you have to (a) employ someone to do the search engine optimisation work for you or (b) do it yourself which is incredibly time consuming.
If you notice the example above, which was a search for dental implants London. You have to go quite a way down the page before you come to the first “free” listing. This is quite deliberate by Google.
This issue with search engine optimisation gets even worse when you view it on a mobile. You may be prepared to look further down the page to find a none Google Adwords listing on a desk top. You won’t on a mobile, (see image left). When you consider that 60-70% of all search is now done on a mobile. This is really bad news for free listings and search engine optimisation.
So should you invest in search engine optimisation at all? My advice would be to do both. You will never get to the top of a Google page by using search engine optimisation by its self. You can get onto page one and that is better than not being on page one.
In some areas of the country there is little Google Adwords competition and you might even get to the top of the listing but this seldom happens.
At the end of the day your website has to be at the top of the Google rankings. If you cover both search engine optimisation and Google Adwords, you are ensuring that whenever someone is looking for a dentist, your website will be visible.
I can manage both for you, we offer search engine optimisation on a set number of key words. We also manage Google Adwords, if you would like more information about these services.